Are women on the East Coast more concerned about preventing wrinkles?

Or maybe they are just less concerned about shelling out serious cash on anti-aging products.

Whatever their motivation, NPD reports that the sales of prestige facial skincare products in New York, Boston and Philly significantly outpaced the performance of the segment overall in 2013.

Each state had double-digit growth compared to the segment’s 5 percent sales increase for the year.

But there’s more data, provided by NPD BeautyTrends U.S. Geo Level, which shows that these three markets are among the top 10 in the U.S. in terms of age specialist facial skincare dollars – and represent more than 20 percent of all sales.

Karen Grant, vice president and senior global industry analyst, The NPD Group, and Beauty Packaging’s editorial advisor, says:

“The increase in attention being paid to anti-aging skincare between the coasts and beyond the largest markets speaks to the growing emphasis on flawless skin, and the power of anti-aging as a part of that movement.”

Grant added: “Despite our best efforts, exposure to the sun and time cannot be avoided, making products that offer wrinkle repair and firming very attractive, but the crusade has been taken to the next level. The message of a perfected face with radiance and resiliency clearly resonates whether you are on the east coast, in the sunshine state, or in central U.S.”

See a larger chart: It shows the percentage of the change in dollar sales for the top 10 U.S. markets.